Reducing No-Shows: What Your Website Can Do

A no-show on a Saturday night is a table you could have sold twice. You cannot remove them completely, but your booking flow can make them far less likely.

Changes that help

• Send an instant confirmation email with the date, time and party size.
• Send a reminder a day before, with a one-click way to cancel.
• State your cancellation policy clearly before the booking is confirmed.
• Consider deposits for large groups and peak evenings only.

Make cancelling easy

It sounds backwards, but guests who can cancel in seconds do so, and that frees the table for someone else. Guests who have to phone during service often just do not turn up.

A good booking flow protects your busiest nights, not just your inbox.