Valentine's Day and Other Peak Nights: Preparing Your Booking Page

Valentine's Day, Mother's Day and New Year's Eve are some of the busiest nights of the year. They are also when a weak booking page costs the most.

Before the rush

• Announce the special menu and price on the homepage at least three weeks ahead.
• Open bookings for the night as early as possible.
• Show clearly when you are fully booked, and offer the nearest available alternative.
• Add any deposit or set-menu rules before guests reach the confirmation step.

On the night

Guests who could not book online will phone during service. A clear "fully booked" message and a waiting list option save your team time when they need it most.

Plan your peak nights online first, and the phone will stay quiet.